Founder Interview Checklist for Investors

Use this checklist when interviewing startup founders. The goal is to assess founder-market fit, execution ability, and ambition in 45-60 minutes.

Opening (5 min): Warm up. Ask about their background and why they started the company. Listen for passion and domain expertise.

Problem and market (15 min): What problem are they solving? Who has this problem? How big is the market? Why now? Listen for specificity and customer insight.

Product and traction (15 min): What have they built? What's the traction? (GitDealFlow signal for engineering velocity.) What are the next 3 milestones?

Team and hiring (10 min): Who's on the team? What roles are they hiring? How do they plan to scale the team?

Fundraising and terms (10 min): How much are they raising? At what terms? Use of funds? Listen for realism and alignment.

FAQ

How long should a founder interview be?

45-60 minutes for first meetings. Shorter and you can't assess depth; longer and founders get guarded. Schedule 90 minutes for finalists.

What's the most important question to ask?

'What's the hardest thing about what you're building?' Strong founders light up and get specific. Weak founders give generic answers.

Should I take notes during the interview?

Yes, but sparingly. Maintain eye contact. Jot key quotes and red flags. Full notes immediately after the meeting while it's fresh.

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