Definition
Churn is the enemy of SaaS growth. High churn means you're constantly replacing lost customers just to stay flat. GitDealFlow's engineering data can reveal product quality issues: rising commit velocity but also rising churn suggests the team is shipping features customers don't want.
Frequently Asked Questions
What's a healthy churn rate?
Monthly logo churn: 2-5% is average, <2% is excellent. Revenue churn should be lower than logo churn (large customers churn less). Annual churn: <10% is excellent.