Definition
Cohort analysis reveals the truth about your business — whether each new customer cohort is retaining better or worse than previous ones. GitDealFlow's weekly signal updates follow a similar cohort pattern: tracking engineering momentum over time in weekly buckets.
Frequently Asked Questions
What does cohort analysis tell you?
Whether product, marketing, or sales improvements actually work. If the Jan 2026 cohort retains better than the Oct 2025 cohort, your improvements are real. If not, you have a fundamental problem.